The future of music distribution is an exciting fontier. Distribution of plastic CDs is one of the most important parts of the music recording industry and it is rapidly changing. The ability of the consumer to digitally download music is fast eclipsing the distribution of plastic CDs to brick and mortal outlets (i.e. Target, Wal-Mart, etc). Technology is making it possible for artists to make their recordings available without physically distributing their CDs to retail outlets and instead technology makes it possible to digitally distribute music via countless of internet websites thus making the need for physical distribution of plastic CDs less important. The physical distribution of plastic CDs has always been a huge expense for record labels and now artists can avoid this expense via digital distribution. There will come a time in the near future where computers and internet access will be as common as a T.V. in every home. This eventuality will give rise to the increase of digitally downloaded music. The artist will be able to deliver their music directly to the consumer and eliminate the “old-school” distribution and thus eliminate the great expense, saving both the consumer and the artist alot of money. Music is like water in the sense that it will flow along the path of least resistance. “Bundling” of internet, cable and phone bills is becoming a reality in places like California. Pretty soon, everyone will pay just one utility bill that includes internet, cable and phone on one bill. The music industry will get paid via the large “pool” of money generated by bundling of media services. Artists will then get paid from this pool of money according to how many downloads of their music they have been getting. Digital distribution is the future of music and it is rapidly approaching!
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